can a seller upload video to amazon page
If a movie is worth a thousand words, a product video could very well be worth a thousand sales
At that place are currently more than 2 million sellers on Amazon, and then fifty-fifty the most specialized categories meet a lot of contest. The old days when someone could continue one of these niches all to themselves – and enjoy considerable profit margins in the process – are long gone. If you want to succeed as an Amazon seller, you lot need to take every competitive edge you can get. If you are an FBA seller, who is eager to heighten your listing and add videos to Amazon listing, you are in the right identify.
Videos are hotter than always today, and 1 of the best means you tin promote your production, increase the conversion and connect better with your customers.
The first fourth dimension a shopper sees enhanced content, they are going to stop scrolling. Shoppers volition automatically halt mid-roll – fifty-fifty if for but a moment – because they're seeing something new and want to assess how information technology can benefit them.
3 ways to add videos to Amazon Listing
In that location are three different methods for adding videos to your product listing pages.
- A+ Detail pages
- Enhanced Brand Content
- Ask customers to exit video reviews
i. A+ Detail Pages
Amazon Vendor Primal and A+ detail pages are something yous would have heard already.
Amazon Vendor Central was the only way of adding enhanced content and getting admission to A+ content previously.
Though it looks to exist pretty like shooting fish in a barrel, it is the most difficult amid the iii methods. Getting an invite to Amazon Vendor Central is the most unfriendly part in this. Sellers who accept outstanding metrics, higher than $1M in sales and amazing customer reviews can be considered as candidates for Vendor Central.
An instance of A+ Detail Folio - Amazon Echo Product Folio.
It is the most advantageous of the three methods. Yet, information technology is a costly affair. Amazon charges around $ane,500 to build ane folio. It covers one ASIN variation family unit.
2. Enhanced Brand Content (EBC)
Amazon Enhanced Brand Content is a new characteristic Amazon has provided to its third-party sellers.
EBC or the Enhanced Brand Content is a lite version of the A+ detail pages in Vendor Cardinal. Though a depression key affair, it is bachelor to all individual characterization sellers registered in the Amazon Brand Registry program.
3. Enquire customers to leave video reviews
Though it might have a few requests, it volition non only will it print your future customers, only it might even encourage them to leave video reviews for you.
In this commodity, we'll comprehend the terminal two methods in detail, Enhanced Brand Content, and Video Reviews.
Enhanced Make Content
Enhanced Brand Content is an opportunity to associate with your customers— To convey the identity of your make, and the reason for the existence of your brand - all with the sole purpose of differentiating your brand from your competitors and to connect to the shoppers' vibe and keep them coming for more than.
Prerequisites
A pproved equally brand owners through Amazon'southward Brand Registry process.
How to create EBC Detail Pages
To create Enhanced Brand Content (EBC) for your product, follow the steps beneath:
In your Seller Central account, click on 'Advertising', from the drop-downwards click on 'Enhanced Brand Content'
- Enter the SKU representing the ASIN of the product you want to utilize EBC
- Select your desired template and fill the text and image slots
- Follow the onscreen prompts to upload the post-obit,
- Video file
- Image thumbnail
- Video title
- Video description. This will non show to customers only volition exist used for categorization.
- Save your changes or click
- Submit to send the content for validation and blessing
- Verify if the content is published or make changes past clicking Edit for a specific SKU
Usually, the review can have upward to a calendar week. After the review, the condition will be reflected on the Enhanced Make Content habitation page. If your content does not get canonical, you can view the rejection reasons by clicking Edit for a specific SKU.
Here'due south the link to Amazon's rules and regulations for creating Enhanced Brand Content.
Where will it appear?
Once the video has been approved, it will appear in the post-obit sections of the product item page.
Main prototype block – the video volition testify at the bottom of the paradigm thumbnails in the upper left-hand corner of the detail folio
Product Description Section - The video will appear in the Product Clarification under 'From the manufacturer.'
Videos as Customer Reviews
Amazon asks for feedback post-obit a purchase, but it's a generic email with cypher special. Instead, send personalized review requests; ideally, y'all desire to ship them shortly afterwards they've received your production, so its awesomeness is still fresh in their minds. Make it easy for users to get out a review by including a link.
Chances are, the folks subscribed to your newsletter and your fans on Facebook already like you, so why not ask them to create video reviews?
Here'south a walkthrough of the steps to add the crucial Amazon video reviews
- Get to the product detail page for the purchased item on Amazon.com.
- Click 'Write a customer review' in the Customer Reviews department.
- Rate the product
- Offset writing the review
- Once yous outset writing text in the box, the option to add video or photos to the review will announced. This pick will be invisible until this.
- Upload your video or photos to the review. Only click that grey push button, select the files from your computer and click submit when you are finished.
- Click Preview your review to make sure your review appears as intended.
- Click Publish review to submit.
Where will it appear?
Related video shorts – the video will be added to the "Related video shorts" below the Product Particular section.
Conclusion
55% of online shoppers start their product searches on Amazon Keeping that in heed, approach your Enhanced Make Content and videos from the position of a shopper. What practise y'all need to run into from a brand? What would compel yous to buy? What information or inclusions would brand you buy one product over another? Conceptualize customer desires and accost them proactively using your product detail storyboard and videos.
Related Blog:
Amazon Production Listing
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Source: https://www.sellerapp.com/help/article/add-video-amazon-listing/
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